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Amul to launch camel milk-based chocolate as pre-Diwali gift to Indians
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Friday, 13 October, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), which markets the Amul brand, is gearing up to launch camel milk-based chocolate as a pre-Diwali gift to its Indian consumers.
“During the last year, we have added various new flavours in our chocolate range, including single-origin chocolates - chocolates made with cocoa from specific country,” stated R S Sodhi, managing director, GCMMF, while speaking to FnB News via e-mail.
“With a view to enhance our range and give our consumers a unique flavour, we are going to introduce camel milk chocolate,” he added.
He added, “Camel milk will be procured from Kutch, and the chocolates will be made at the Kaira District Co-operative Milk Producers’ Union-run Amul dairy in Anand, Gujarat. A new manufacturing facility for various types of chocolates has also been planned in Anand. The capacity of the proposed plant will be 1,000 tonne per month.”
The camel milk chocolate will be made available through about two lakh retail outlets across the country. Camel milk will be procured from pastoral breeds of camels, mainly Kharai and Kutchi.
“The Kutch District Co-operative Milk Producers’ Union Limited, popularly known as Sarhad Dairy and a member union of GCMMF, is in the process of setting up a camel milk processing plant in Kutch district, which will soon be operational,” Sodhi added.
Last year, the Food Safety and Standards Authority of India (FSSAI) had approved camel milk as a food item with specific standards for the sale and trade.
Sodhi said, “The camel milk chocolate will be available in 150g standard bar form, similar to our existing variants of chocolate, and the same will be priced reasonably to give maximum value for money to the consumers.”
According to the Indian Council of Agricultural Research (ICAR), “Camel milk presents convincing evidence about its medicinal value for human health, as in the management of diabetes, liver and kidney disorders. It has functional food value in cases of autism in children, and boosts immunity to resist many infectious diseases.”
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