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4700BC partners to unveil Himalayan Salt Caramel Popcorn-Infused Ice Cream
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Wednesday, 25 January, 2023, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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This World Popcorn Day, India's leading premium snacking brand, 4700BC, continues to disrupt the snacking industry by announcing their collaboration with Noto ice creams to launch an exceptional flavour of ice cream popcorn. This exclusive collaboration brings together the two brands that are committed to innovation and focus on using high-quality ingredients—embarking on this journey together, 4700BC promises to offer a healthier yet indulgent treat for all ice cream lovers looking for guilt-free sensorial pleasures.
Known for its diverse array of exotic popcorn, 4700BC and Noto ice creams have developed a delectable flavour with their all-time rage Himalayan Salt Caramel popcorn. The richness of caramel with the subtle saltiness of Himalayan pink salt is a nod to the appetising and satisfying dessert curated for all snack fanatics across the country.
This delectable combo of the two favourites offers a wholesome experience with a distinctive flavour. 4700BC's wide variety with expeditious innovation in this category has boasted a bold move in representing the departure from the traditional popcorn flavours to a more contemporary fusion of two unconventional snacking products.
"At 4700BC, we have always believed in the power of innovation and experimentation in the business world. Our collaboration with Noto is a perfect example of that as we bring together two unlikely but complementary flavours, popcorn and ice cream, to create a truly one-of-a-kind sensory experience. Our Himalayan Salt Caramel Popcorn is already a fan favourite, and we can't wait for everyone to try it in a whole new form as a part of our collaboration with a new-age innovative vegan ice cream brand, Noto. Their vegan ice cream is the perfect complement to our gourmet popcorn, creating a guilt-free indulgence. We can't wait for you to try it. We are confident that it will become a new classic in the world of sweet indulgence.," said Chirag Gupta, founder, 4700BC.
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