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Tulita Ahara’s Food-as-a-Service brand NuTy eyeing 500 stores by March
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Saturday, 14 December, 2019, 08 : 00 AM [IST]
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Nandita Vijay, Bengaluru
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Tulita Ahara, the face behind the Food-as-a-Service brand NuTy (Nutritious and Tasty), is now on an aggressive mode to increase its outlets from the current 163 to 500 in Bengaluru by March 2020.
It has developed a proprietary HPP (high-pressure processing) chilling technology that helps long-term preservation of the food without using artificial ingredients, while retaining its nutrition and taste.
The four-year-old company has already invested $5 million, and is in a dialogue with venture capitalists and private equity players to spur its future growth path.
“Our business model is based on inclusiveness, where we have included the ingredient traders to retailers, and hence, roping in an investor is also open to us,” said Naveen Chander, co-founder, NuTy.
“As we configure our local market needs our strategy is to storm into 50 cities in 10 states. So long all these efforts to make the NuTy well-known are pilot projects. The effort to go full throttle is on,” said Ray Nathan, co-founder, NuTy.
NuTy offers authentic home-style ready-meals through its omni-channel outlets across the city.
It also has larger volume packs for HoReCa (hotels, restaurants and cafes), wherein a small- to mid-sized food outlet can increase its food offerings by reducing their overheads.
With a current presence in 163 outlets in Bengaluru, it has served over 2,25,000 meals since its expansion a few months ago.
The company has already created micro-food entrepreneurs and with technology serve customers through their proprietary WhatsApp-based e-commerce platform and food delivery partners like Swiggy, Zomato and UberEats. Besides NuTy ready meals are available as take-away at hundreds of retail stores.
Presently, NuTy has developed and tested about 100 regional recipe-based heat-and-eat meals that are kept fresh through HPP. The company’s model of co-existence has allowed it to bring in street food vendors and retail outlets to enable partnerships that has spurred its growth so far.
It is NuTy’s authentic, affordable, nutritious, tasty, hygienic food with a long shelf-life that helps satiate appetite, reduce waste and create livelihoods, all the while meeting the basic needs of a common person.
“Our brand blends the art of food creation with latest in food science to curate authentic ready meals that can be delivered through next-gen technology. This, we believe, is the future of affordable and nutritious food,” said Nathan.
“The key to our offering is nutritious and tasty meals for all. This is devised to be a balanced diet and at an affordable rate. Such a combination has never been thought possible before,” he added.
Nathan said, “Our model is possible because we source all the raw material and ingredients directly from the source and which turn into curated authentic regional meals.”
“An essential part of the NuTy model is that of creating food micro-entrepreneurs who will be the delivery points to the consumers of NuTy meals. Apart from meals, NuTY is a livelihood platform, and we hope to create 2,00,000 food micro-entrepreneurs by 2023,” said Chandra.
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