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Tata Tea’s Jaago Re, with 1.8 mn signatures, submitted to HRD ministry
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Saturday, 24 February, 2018, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Tata Tea Jaago Re handed over to Prakash Javadekar, minister of human resource development (HRD), Government of India, a petition with nearly 1.8 million signatures collected from across India that hope to instill positive change in the areas of women’s safety and the lack of sports culture in the country.
Jaago Re 2.0 launched earlier this year with the theme, Alarm Bajne Se Pehle Jaago Re, urged people to pre-act on issues to avert a future crisis.
Jaago Re’s two petitions, which aim to make gender sensitisation compulsory in a school curriculum and make sports a compulsory subject in schools, garnered support from nearly 1.8 million people across the nation in just a few months. The petitions were presented by Puneet Das, marketing head, Tata Global Beverages.
“We are glad that the Tata Tea Jaago Re team has brought out this petition to make sports compulsory and also include gender sensitisation as a part of the curriculum in schools across the country,” said Javadekar.
“This is a welcome step, and we believe that schools and colleges should dedicate one hour to sports or physical activity,” he added.
“I urge all teachers to promote gender sensitisation in their respective institutions and introduce several training modules for teachers to help them impart the message of gender sensitisation efficiently to their students,” Javadekar said.
“I strongly believe education is a societal action, and everyone including schools, parents and teachers should contribute towards creating awareness about the importance of physical activity and gender sensitisation,” he added.
“Jaago Re 2.0 has gone beyond and transformed into a people’s movement. The fact that both the petitions together crossed the goal of one million signatures in less than three months is a testament of people’s belief in our endeavour,” said Sushant Dash, regional president, India and the Middle-East, Tata Global Beverages.
“We have received a phenomenal response to our on ground campaigns around gender sensitisation and sports – with around 1.8 million signatures. With this hand-off of the petitions to the HRD ministry, the campaign has reached its goal of informing, educating and encouraging the society to pre-act,” said Das.
Jaago Re 2.0 hopes that its petitions to the government will be the first step towards building public and stakeholder opinion, consensus and consequently drive relevant policy action towards an actionable roadmap to make this vision a reality.
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