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Parle Products unveils four Nutricrunch variants under Platina division
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Wednesday, 25 July, 2018, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Biscuit maker Parle Products, under its Platina division, recently launched Nutricrunch, a healthy range comprising four variants - Nutricrunch Digestive, Nutricrunch Honey and Oats, Nutricrunch Digestive Marie and Nutricrunch Lite Cracker. Inspired by the growing demand of Indian consumers for healthy snacking options, the digestive cookie range is priced at Rs 20 per 100g pack.
Parle Platina’s Nutricrunch range of biscuits is made from the finest wholesome ingredients and the goodness of natural produce. Nutricrunch Digestive is one of the only biscuit ranges in India that is enriched with jowar, a superfood that offers multiple health benefits like high fibre content, high antioxidant count and diabetes management.
Additionally, Parle’s extensive research prior to the launch resulted in each Nutricrunch pack incorporating the unique health benefits of the respective variant prominently on its face. This has been designed to ensure that consumers have easy access to the information they often seek while buying healthy foods.
Speaking about the launch, Mayank Shah, category head, commented, “It is a well-established fact that Indians are getting extremely health-conscious and are constantly looking for wholesome products that offer multiple nutritional benefits.”
“With Nutricrunch, we plan to offer consumers a healthy snack that is not just high in fibre, but also aids multiple lifestyle issues prevalent in today’s fast-paced world like weight management, sugar control, cholesterol management and nutrient deficiency,” he added.
“With its quality ingredients and unique taste, Nutricrunch epitomises quality living and is Parle’s promise of health and wellness to its consumers,’’ Shah said.
As a constant innovator, Parle has introduced some of the most iconic brands in the biscuit, confectionery and snack categories, including brands like Monaco, KrackJack, Hide and Seek, Milano, Mango Bite and Melody.
Furthermore, the company launched the Platina range last year, which consolidates all premium offerings from the house of Parle, such as Hide and Seek, Milano, Mexitos and now Nutricrunch, into one division in order to cater to the changing tastes and preferences of the Indian consumer.
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