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Tractor maker ITL crosses milestone of 8 lakh farmers in 90+ countries
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Tuesday, 21 November, 2017, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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International Tractors Limited (ITL), makers of Sonalika and Solis tractors, crossed the milestone of eight lakh farmers recently. The company, which exports to over 90 countries, is the country’s youngest tractor brand.
It registered consistent growth of 20 per cent until October 2017. It has reached over seven lakh farmers in states like Maharashtra, Madhya Pradesh, Rajasthan, Gujarat, Andhra Pradesh and Uttar Pradesh, and over a lakh farmers overseas.
Technologically-superior products, which are reliable in performance across any soil condition, and an exhaustive product portfolio addressing multi-utility requirements of farmers have helped the company achieve this success.
“Today Sonalika ITL is a trusted brand among farmers across markets, in both India and overseas,” stated Raman Mittal, executive director, Sonalika ITL.
Looking back in history, no one would have imagined that a young Indian original equipment manufacturer (OEM) would emerge as a strong global player,” he added.
“The production of first tractor commenced with the strong belief of sheer passion to offer best solution to the farmers and not just a generic product,” Mittal said.
“This passion has led to the current state-of-the-art manufacturing facility and in-house development of all key technologies,” he added.
“Today, we offer the most productive and reliable products across the globe, which gets manufactured at our world’s largest integrated tractor plant, located in Hoshiarpur, Punjab,” Mittal said.
“We, at Sonalika, firmly believe not only in the concept of Make in India, but also in Make Quality in India,” he added.
The company has customised product solutions to each country’s requirements. Its manufacturing plant in Hoshiarpur has a capacity of three lakh tractors.
It is equipped to develop engines, transmission and sheet metal and offers a strong engineering base. It launched the common rail direct injection (CRDI) technology in tractors.
“We will continue to invest in strengthening our technology platform, while continuing to be a debt-free company and offering customised farming solutions to enable ease and convenience for our farmers across the globe,” said Mittal.
Sonalika ITL manufactures heavy-duty tractors whose horsepower (HP) ranges between 20 and 120. It has a strategic business partnership with Yanmar, Japan.
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