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Mahindra Agri Solutions inks MoU with Government of Maharashtra’s MACP
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Saturday, 17 February, 2018, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Mahindra Agri Solutions Ltd, a wholly-owned subsidiary of Mahindra and Mahindra Ltd, and Maharashtra Agriculture Competitiveness Project (MACP), Government of Maharashtra, inked a Memorandum of Understanding (MoU). The latter, which is being conducted under the aegis of the World Bank, aims to increase productivity, profitability and market access for the farming community in Maharashtra.
The MOU, which was signed by Sushil Khodwekar, project director, MACP, and Ashok Sharma, president, agriculture sector, managing director and chief executive officer, Mahindra Agri Solutions Ltd, would enable dissemination of real-time agri advisory and market information among the farming community in Maharashtra through Mahindra Agri’s digital medium, MyAgriGuru (MAG) App, with the support of MACP.
Additionally, this partnership signifies Mahindra Agri’s contribution to the government’s endeavour to digitise the agricultural sector. Sharma said, “We are delighted to sign this MoU with MACP, the primary objective of which would be to educate farmers by delivering information on agri commodities and the agri market.”
“India is undergoing an exciting phase of reinventing itself in the agri space, and this partnership is also part of our Farming 3.0 initiative, where we are witnessing innovative and digital disruptions in agriculture. We are grateful to the Government of Maharashtra for their support and look forward to successfully implementing this project,” he added.
Khodwekar said, “We are delighted to partner with Mahindra Agri Solutions Ltd for their digital platform, MyAgriGuru, which will help strengthen farmer producer companies. It will assist these farmer producer companies on crop advisory, weather forecasting, market information, price forecasting, etc.”
“MACP has also established an in-house cell, the Centre for Indian Agriculture Market Intelligence, for price forecasting of select agriculture commodities. This forecast report will be disseminated through the MyAgriGuru app to all the farmer producer companies, empowering them to make better decisions,” he added.
Launched during the seventh essay of the Mahindra Samriddhi India Agri Awards in 2017, MyAgriGuru is a unique platform which aims to bring all the farmers and agri-experts across the country on a single platform. This is one of the fastest growing apps in the agriculture space, having connected 3.8 lakh farmers within a year of its launch.
Overall, over 55,000 interactions have occurred on MyAgriGuru, with over 500 taking place on a daily basis. MyAgriGuru provides comprehensive information to enable decision-making for farmers. This includes crop advisory, weather forecasts and most importantly market prices.
The unique differentiation of MyAgriGuru is its open discussion platform, AgriBuzz, which allows farmers to connect with the rest of the farming communities and agri experts.
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